Building Your Email List For Lead Generation

No matter what type of email you send out, you'll need a mailing list. The basic way to build a mailing list is by capturing name and email address information for everyone who buys or shows interest in your product.

An email list that YOU COLLECT YOURSELF is worth its weight in gold. This can be accomplished by using a list manager on your site. List managers also provide the HTML coding for the form on the Gateway pages. A list manager collects the email addresses that are gathered with the form. Thus, your email list is collected. This might take some time so there are methods to use until you get your own email list built.

One way to build a mailing list is to do ad swaps with other list owners. The way this works is, you (as company A) have an email list that you send newsletters to and another list owner (company B) has a list they send newsletters to. Company A and Company B place ads on one another's mailing lists. Each of you is promoting the other's list.

You can rent or buy targeted email lists. The list you develop using your own customers' names is called your "house list." Of course, when you're first starting out, your house list is likely to be skimpy. To augment it, one way to go is rent or buy a mailing list. There are two ways to buy or rent a mailing list--approaching the company you want to rent from directly or using a list broker. Any company that emails information to its customers usually has a list manager, who handles inquiries and orders for the mailing list. Another way to build an email list is to list your newsletter in all of the ezine directories.

Those who are firmly against the use of advertising in email marketing feel as though this makes the advertisements seem more like spam and less like marketing materials or useful information. Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam.

However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services. Potential clients are particularly receptive to email marketing which provides something of value to the recipient of the email. Emails which contain in depth articles, useful tips or product reviews may be appreciated by consumers.


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