Having an enticing opt-in offer may very well be in the top two most important elements of your site. In fact some smart marketers might even argue that a great opt-in offer may be THE most important element of your site. The way I try to get my clients to think about their opt-in list is to think of it as a "client" list. These are people that you are going to sell something to in the future.
Let's face it,
no matter how great a product you have, or price, or service, or site,
in most cases over 95% of all the traffic that comes to your site will
leave without purchasing on their first visit. That's a whopping 95
visitors out of 100! So what happens to all those visitors that you
spent so much time, effort and money getting to your site? If you don't
have a great opt-in offer, the answer is they are probably gone
However, with a great opt-in offer, you can very often
get the names and e-mail addresses of between 10%-20% of your visitors.
This list can build up very fast! Once they are on your mailing list,
you now have the opportunity to keep marketing to these people over and
over again. Not to mention that when your mailing list gets into the
thousands, you will now have a ready made market that you can sell to
directly for any products or services that you may introduce in the
future. And the best part is that your future marketing to this list
will be by e-mail and absolutely free.
I could go on and on
forever about the virtues of a great opt-in email list but suffice it to
say that it is VERY, VERY important to your degree of success.
people have already heard about the virtues of a great mailing list, so
we find that most websites already offer a newsletter. The only problem
with that is that when MOST people start doing something on the
internet, it's not long before it becomes ineffective. Because most
sites offer a newsletter, people have become desensitized to these
offers and require a bit more of a push to drop their names and e-mail
addresses into that magic little box.
That's why I highly
recommend that you offer an additional bonus incentive to give visitors
that extra little push they need to sign up. What you can offer as an
additional bonus is only limited by imagination. However, there are some
elements of success that should be considered.
Your opt in email list bonus offer should:
Be enticing for the largest portion of your target market (visitors) coming to the site.
Be of super interest to them and offer something of great "perceived" value.
Should be deliverable electronically and hopefully at no cost to you.
Must be related to the subject at hand.
this bonus should be designed to offer something of value while finding
a way to lead subscribers back to your website to sign up for your
products or services.
In any case, don't forget to create the most prominent and enticing opt in offer you possibly can.
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