The money is really is in the list, so why are you treating your email list like your in-laws. Simply tolerating them just to get what you want. Successful online marketers understand that the hidden secrets to effective email list marketing starts with the quality of your connection to your list.
Effective email list marketing is one of
the most important pieces to network marketing success online. If you
are not building a list or not taking care of the one you have you might
as well be throwing money out the window. It's as simple as that. The
thing is, even if you're able to build a massive list, itdoesn'tmatter
unless you know how to do the following:
Understand the power of email copywriting
Understand the importance of building relationships
so much focus put into online lead generation, it can be difficult to
figure out what to do with those leads once you've gotten them.
Maximizing your profits online comes down to building a responsive email
list and if you follow the hidden secrets I am going to lay out for
you, you'll be able to make every subscriber count.
Look, it took
me months to learn how to my create an effective email list marketing
campaign and to get my list to "respond" to me. I had leads that I had
no clue what to do with. I was scared to engage with them on a personal
level via email and even more scared to pick up the phone and call them.
I've been there, so don't feel bad if you've been neglecting your email
list as well. It's just that no one taught you how to build your list
the right way.
So How Do You Build A Responsive Email List?
1. Getting Started
get into the basics of the email list marketing blueprint. To use these
tips you need to actually have an email list. If you are not building
your list yet, get started by using an autoresponder service like Aweber
to manage your leads and the messages that get sent out. You can sign
up for the $1 trial and start having them manage your subscribers and
Here's a really great training tutorial if you are looking for more information on How To Build A List.
most crucial aspect to building your list is to actually determine what
you want to get out of your list. Do you want to turn leads in to more
reps for your network marketing opportunity? Are you an affiliate
marketing that is looking to promote a number of different products and
or services in a particular niche? Maybe you just want to build a pool
of customers. Every email you write must have a very specific purpose so
know what it is that you want to achieve before you send out your first
2. Follow Up vs. Brodcast Messages
speaking of email messages...it is extremely important NOT to use
pre-canned follow up messages. I started building my email list with
months of "default" messages from the lead generation system I was a
part of and it literally killed my list. As many people as I had
subscribing I had unsubscribing as well. As I was opting in to other
marketers lists, I noticed that I was sending out the same emails as
they were. Then it clicked! As I learned the hard way, you develop a
strong list by building a more personal relationship with your
subscribers. You need to let your subscribers in and the sooner you open
up the more they'll be able to connect with you on a personal level
that in turn opens them up to trusting your recommendations and
Your email list is your most valuable asset and you
need to treat it like the precious gem that it is! Make sure that you
are supplying your list with fresh content that is unique to you. This
will attract more people to you and you will also be branding yourself
while providing tons of value. You want people to opt-in because of YOU!
3. Write Hypnotic Copy
you write your emails will determine how much money you make from your
email list. Just as you would in an article or blog post, you must have a
subject that grabs your readers attention. It must stand out like a
shiny new penny amongst the heap of junk and trash that inundates our
email boxes daily. If you don't have a hypnotic headline then no one is
even going to read what you wrote and they sure aren't going to get to
what you are promoting. So you need to have a kick butt subject line and
email content that piques curiosity and has your target wanting more.
are some of my most effective email messages where I got open rates
over 30%. They are either questions or a topic that didn't really even
have anything to do with the content that was inside the email.
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What made these subject lines effective was that they engaged
the reader by asking them a question or it got them curious enough
about what the email was about to go ahead and open it. Yoursubjectlines
don't have to be totally random, just play around with new ideas and
concepts. Think about the emails you open and which ones you trash, then
model your headlines after what gets you to take action.
4. Email Your List Often
truth is this...I buy from people who email me often! Maybe it's those
extra exposures, or the fact that I feel like I have a better
"relationship" with them or know them better. It may even be that I just
learned more from them because they were constantly sending me high
quality content. But whatever the reason, I know that I tend to buy from
people who send me more than the occasional email....And since this is
what I respond to I am looking for the same type of people. I'm looking
for the type of people who are hungry about learning, who want to know
more, I'm looking for people who are serious about building their
business, committed to moving toward success each and every day and
actually want to hear from me every day.
Look, my feelings are
never hurt when people unsubscribe from my list because those people are
not the type of people I am looking to connect with. If you can't
handle the daily value I provide, then move on to another list. It's up
to you how often you want to email your list. I choose to email my list
almost every day. As with everything else in life do what feels
comfortable to you AND what you can do maintain with a level of
consistency. Just keep in mind that it is your duty to give your
subscribers regular value so there is not doubt in their mind just how
committed you are to them and to your online business.
5. Use The Secrecy Factor
use "the secrecy factor". Why? Because it works!! The secrecy factor
will make peoplewantto click on your links. For example:
can you believe it. Look at what they've been hiding from us. This is
so top secret that I am not sure how much longer the video is going to
be up and it's probably going to be taken down any minute now."
works because people like to discover, uncover and unlock
"secrets"...especially when they think no one else is looking. LOL! It's
just human nature!
What Can You Start Doing Tomorrow For More Effective Email List Marketing?
yourself to your list. Send them an introductory email telling them a
little bit about who you are, your story, your purpose and where you are
going with your business. Your list needs to know the person behind the
Know when you are going to send out your emails. Develop an routine and be consistent.
Make sure you are staying in front of your readers and subscribers.
a call to action! If you are going to make money from your list, you
have to ask them to buy. Some people are so afraid to ask their list to
take action. If you never ask, you'll never receive.
time to research email marketing strategies that work. Not everything
that works for one persons list will work on yours. So continue to learn
new tricks, expand your knowledge base about copy writing and effective
email list marketing and try new things out.
smallest of lists can make huge profits. It's about knowing what to say,
keeping your subscribers engaged and knowing what it is that you want
to do with your list. Effective email list marketing is not as scary as
you think. Take baby steps and above all else make sure you are actively
connecting and strengthening your relationships with your subscribers.
The stronger your relationships, the more money you will make!
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